In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed…
Actually, we always think of modifying environmental behaviors in terms of changing values, norms, information, incentives… but this insight in the power of habits may suggest a different approach. At COBHAM, we are thinking of testing it for what concerns environmenal issues and related behaviours
